How To Shoot A Photo Essay

If a picture is worth a thousand words then a well conceived photo essay is worth millions. Alfonso Calero and James Ostinga share five tips to help you start shooting engaging photo essays.

The Mirriam-Webster Dictionary defines a photo essay as: “a group of photographs…arranged to explore a theme or tell a story”. One of the most exciting things about a photo essay is its potential to convey a message that is far greater than the sum of its parts. While each image in a series may have some small story to tell, together the images can create something bigger and more meaningful. Shooting a photo essay can be a challenging and highly rewarding exercise. It can also be a great way to improve your photography.  Here are five simple steps to help you get started.


01 SUBJECT
Half the challenge of shooting a photo essay is finding an interesting subject to shoot. Look for something simple to start out – something that interests you and also offers relatively easy access. The images in this article were taken at St John's Boys Orphanage in Goulburn, New South Wales. The building was abandoned in 1978, and while it was once home to children of all ages, it is now a place of illegal dumping, graffiti and parties. Photographers struggle to make sense of this eerie backdrop; morbid messages in a blood-like substance and dried pigeon faeces showcase the visits of its present unofficial keepers.


St John's Boys Orphanage, Goulburn, NSW. Canon EOS 5D Mark III, 24-70 mm f2.8 @ 50mm, f8, ISO 100, flash and tripod. Photo by Alfonso Calero.


02 THEME
When you’re shooting a photo essay it’s important that your images are related by a consistent idea or theme. Each image should help convey the theme and push the story forward. If a photo doesn’t add to the story, get rid of it. One of the advantages of shooting a photo essay, rather than a single image, is that you can tell a bigger, and hopefully more compelling story. By shooting multiple images you can cover the subject from a range of viewpoints and record the story over a longer period of time.


St John's Boys Orphanage, Goulburn, NSW. Canon EOS 5D Mark III, 24-70 mm f2.8 @ 50mm, f8, ISO 100, flash and tripod. Photo by Alfonso Calero.


03 VISUAL STYLE
Use a consistent visual style to help tie your images together. It may help to shoot some test shots and think about the way the photos work together visually. Your style may be as simple as using the same lens focal length for every photo or cropping each image to the same format, say square or panorama. Post-production can also be used to create a consistent aesthetic – some of the options include converting colour images to black and white, reducing or increasing colour saturation, or adding a subtle vignette.


St John's Boys Orphanage, Goulburn, NSW. Canon EOS 5D Mark III, 24-70 mm f2.8 @ 50mm, f8, ISO 100, flash and tripod. Photo by Alfonso Calero.


04 SHOT LIST
Creating a shot list is a good way to help you plan your photo essay. What images would you like to capture and what do you need to do to get them? You may not be able to get all the shots on your list, but if you have a plan it will increase your chances of capturing the key moments when they arise.


St John's Boys Orphanage, Goulburn, NSW. Canon EOS 5D Mark III, 24-70 mm f2.8 @ 50mm, f8, ISO 100, flash and tripod. Photo by Alfonso Calero.


05 INFLUENCES
You can learn plenty by studying the work of other photographers. Analyse the photo essays that resonate with you and ask yourself what makes them successful. Try to isolate the elements that work so you can apply them to your own images. Just as there are rules of grammar in written language, visual storytelling has its own conventions. The more you study the work of other photographers, the better your visual literacy will be. Following is a ‘reading list’ of sorts, with links to just some of Australia's multi-talented photo ‘essayists’. It’s not a comprehensive list by any means (so apologies in advance to the many great photographers who are not listed), just a stepping off point!

Narelle Autio
Brian Cassey
Michael Coyne
Stephen Dupont
Kate Geraghty
Ed Giles
Natalie Grono
Megan Lewis
Justin McManus
Trent Parke
Jack Picone



St John's Boys Orphanage, Goulburn, NSW. Canon EOS 5D Mark III, 24-70 mm f2.8 @ 50mm, f8, ISO 100, flash and tripod. Photo by Alfonso Calero.


Born and raised in the Philippines, Alfonso Calero moved to Australia at the age of 15. He graduated from the Sydney Institute of Technology with an Associate Diploma in Photography in 2001 and has been professionally photographing food, portraits, landscapes and travel subjects ever since. He started a travel education and tours company four years ago delivering workshops every Saturday morning in Sydney, Melbourne, Brisbane, Adelaide and Fremantle. He also takes groups of four people to Japan,  Philippines, Spain and Tasmania once a year for 10-14 day photography workshops. For more information about his tours and workshops go to www.alfonso.com.au or www.photographytravel.net.au





St John's Boys Orphanage, Goulburn, NSW. Canon EOS 5D Mark III, 24-70 mm f2.8 @ 50mm, f8, ISO 100, flash and tripod. Photo by Alfonso Calero.



St John's Boys Orphanage, Goulburn, NSW. Canon EOS 5D Mark III, 24-70 mm f2.8 @ 50mm, f8, ISO 100, flash and tripod. Photo by Alfonso Calero.



St John's Boys Orphanage, Goulburn, NSW. Canon EOS 5D Mark III, 24-70 mm f2.8 @ 50mm, f8, ISO 100, flash and tripod. Photo by Alfonso Calero.

Robert Capa, W. Eugene Smith, Henri Cartier Bresson, James Natchway. If you've heard of even one of these names, and even if you haven't, you've probably experienced photojournalism at it's finest. When you're dealing with a big issue and not just an event, a long form, multiple-image project is a great way to tell the story. In this tutorial, I'll take you through the steps to choosing and following through on a long-term documentary photo project, also known as photo story or essay.


Getting Started

The first thing logical step in starting a project is choosing your subject. The most important rule of long-term projects is to choose a subject that you are interested in. You cannot expect your audience to care about a topic that you yourself don't care about. So when you start your search, first choose a broad topic that you want to learn more about.

You also want it to be something that other people want/need to know about. Examples of this might be homelessness, a pandemic disease like HIV/AIDS or obesity, or something lighter like the Punk-Rock subculture or extreme athletes. The first three photos in this tutorial are from a project about a child with autism.


The Project Levels

The hardest thing for me when doing a project is maintaining focus. Therefore, I've developed a theory. For me there are four levels of projects. This is a system I use with myself and students to help narrow down topics and keep the subject of the project clearly defined.

Level One: A Broad Topic Project

Once you've decided on a topic, your first instinct might be to dive right in and cover the entirety of it. This usually ends in biting off more than you can chew. This isn't to say that a project covering something big like homelessness can't be achieved, but would take many years. And a large topic project like that is usually just made up of smaller parts and pieces. These smaller pieces are usually Level Two, Three and Four projects placed together.

Level Two: The Specific Topic Project

For one of my first projects, I was really interested in religion. So I wanted to do a project that touched on that. Religion is a huge topic that would take a two or three lifetimes to document in any good way. So I had to narrow it down a bit.

First I looked at what I had access to. I was in a relatively small town in the state of Kentucky in the U.S. So the main religion in the area was Christianity. The city had about 60,000 people living there, and at least 20 different Christian churches there. And they were all very different, so the topic of Christianity was still too broad.

So then I started to think about interesting topics within Christianity. Because I had access to the college organizations and there was a nearby Catholic elementary school, I decided to do a project on how young are indoctrinated and grow with their faith.

The photos you've been seeing here, are from that project. I wanted to “follow" children as the grew, but as I had a limited time, I photographed different children of all ages. I went to a couple different Christian schools, spend time with a youth group and followed the activities of national college organization called Campus Crusade for Christ.

I consider this project a photo essay. It covers a big topic using photos of many different people in many different places. The final presentation was around 20 photos.

Let me emphasize that this information won't be found in any textbooks. I've made up these terms. So if you talk to another photojournalist, don't say “I'm working on a Level Two project about Childhood Christianity," because they won't have a clue what you're talking about. Maybe one day, my theories about photojournalism will be that important and well-known, but not yet!

Level Three: A Location Project

The next level of project is another type that I believe should be avoided. It is the dreaded Location Project. These projects seem easy when you think about them. You just hang out in one place. If you choose an interested place, then things should meet interesting people and see interesting things.

Though I don't recommend it as a stand alone piece, this type of project can also be used to tell the story of a larger issue. So it could be worked into a Level One project or even as a small part of a level two project. If you're doing a piece of HIV/AIDS, doing a short piece on a unique clinic might work well.

The reason these projects rarely work is that they are extremely confining. While you may get some good photos that sum up what is happening at the location, you'll quickly run out of backgrounds. Also, mainly the same things occur over and over again at any given place, so photos can often times get a little redundant.

The photos you've been seeing in this section are from a Location Project I completed on an after school learning center. I learned my lesson. The few photos you see here are really about all that's needed to educate the viewer on what happens there. Not quiet enough variety to warrant a long-term, big project.

Level Four: A Personality Project

The final level is the Personality Project. This is a series of photos that attempts to tell the story of a specific person or very small group of people. I think this type of project is a great approach to many topics. It allows the audience to make an emotional connection with the individual. We like seeing inside other people's lives.

And like Level Two and Three projects, this type of project can be used to tell the story of a larger issue. For example, the photos you are seeing in this section are from a project I did on a single mother and daughter who has cerebral palsy. The goal of the project was to tell the story of raising a disabled child through the eyes of one family. The basic ideas extrapolate out to everyone in that situation.

I think of these projects as photo stories as opposed to photo essays. In these projects, you'll be spending a lot of time with the subjects. You'll follow them through their daily lives, and it can become a hard balancing act to not get too involved with your subject and at the same time allow them to trust you. But we'll dive deeper into that later.

The last thing about Personality Projects that's important to remember is that while you're trying to tell a larger story through the story of an individual, the planning stage is where that type of thinking needs to end. Once you've found a subject, concentrate on their unique story. And don't let your preconceived notions affect how you tell the story.

Levels Summary

So let's run through a quick example. Let's say for instance, that you are interested in Indian Religion. A Level One project would be just that. A project on the religions of India, in order to be successful, it could take many many years. And it could also be made up of many smaller projects.

A Level Two project on Indian Religions would be on a more focused topic like Jainism, a single faith within Indian, and possible narrowed even further to focus on Jains in the United States, like the photos you're seeing in this section. This type of project would involve photographing many different people in different locations to tell an overall and complete story.

A Level Three project centered on Jainism might be about a temple or meeting place. These types of projects should generally be avoided unless they are being used as a small part of a Level One project because of their limiting nature.

A Level Four project with this same theme would be about a single Jain person or family. The project would be centered around the personalities and personal stories of your subject.


Compassion vs. Bias

Now that you've determined what your broad approach will be to your project, you'll need to consider ethics. Photojournalism and documentary photography have rules of ethics. You don't pose photos (unless the image is obviously a portrait). You don't manipulate scenes or exploit your subjects. But there are also generalized ethical principles that apply to how you treat your subjects.

Caring For Your Subject

If you spend enough time with anyone, you will undoubtedly have some feelings toward them. You may discover you really like them or you may disagree with their lifestyle. Regardless of whether the feelings are good or bad, you're not there to judge. You're there to document.

You need to be concerned with how your work will affect their life. If you think the impact of work will harm them in some way, then you need to weigh that cost against the benefit of having the story be made public. Ask yourself who it will help? But mostly, be a human, be compassionate, let them know that you care whether they live or die.

Try to understand their situation. It will make your story much better. And if you make your intentions clear, your subjects will trust you and let you into their lives.

Remaining Neutral

Being compassionate does not mean slanting your story to make the subject appear to be something or someone they are not. It also means you should extremely careful about helping your subject by giving them anything.

By becoming a big part of their life, you are altering their story and becoming an acting force in what happens. The story is no longer just about them. I'm telling you to withhold food from a starving man, just remember consider the implications of intervening.


Image Variety

A large factor in making your photo essay or story interesting will be how much visual variety the images have. If all of your photos look the same, your piece will be boring. So use a wide array of lenses and angles. Make use of wide scene-setting shots to show the audience the environment.

Also don't forget about close-up detail photos that might add to the story. Another hint is compare the size of the subject's face in your images. If the faces are all the same size, you might want to consider using different lens, shooting at a different distance or cropping to have more variety.


The Flow of Images

The images in an essay or a story usually appear in an order. You'll want to determine what image appears first and which appears lasts. Sometimes the images might flow chronologically. But you can also make your images flow using juxtaposition so the images play off of each other.

Sometimes simply finding images with similar shapes can be enough to keep the story moving along. This process can be tricky, but making out small low-quality prints can help you to physically move things around and visualize the final look.


Captioning

Captioning a photo is pretty standard. You want to answer the questions, who, what, where, when and why. Ideally they are one or two sentences. For your project, you'll want to make sure you aren't being redundant. If three photos in a row are from the same location, you don't need to answer the “where" question every time.

It's best to write the captions for your project in one document and read it separately from the photos. They should read like a story as well. Be careful to just restate what's going on in the photo. If someone is using a drill, don't say “Joe Smith uses a drill." Go deeper. You might say, “Joe Smith drills into an old piece of oak," or “Joe Smith's wife saved two dollars a week for year to purchase a drill for her husband." Make your captions apply to the story.


Presentation

There are many ways that photo stories and essay can be presented to the public. The internet offers many different formats of photo galleries and slideshow. So if you're publishing the project or your own site, browse the internet for free plug-ins and code.

If you'll be printing your project, I'm a big advocate of using online printing services due to their cost effectiveness. Basically, you'll want to be able to show your work to someone who is in a position to publish it, so make sure it's tidy and, if it's online, that it works on a variety or web browser and operating systems.


Getting Published

If your story is well photographed and covers and interesting topic, there are a variety of places that you can pitch your piece. Your local newspaper is a great place to start. If you live in the U.S. in a medium to large-sized city, don't forget about the AAN (Association of Alternative Newsweeklies). Most big cities in the U.S. have a weekly paper that is part of this network.

If you're looking for non-traditional media, there are two great websites that publish photo essays. The first is JPG: Magazine, which takes the best content that's submitted to its site and publishes a print magazine.

The second is Vewd, which has an interesting profit sharing model for its contributors.

Now that you've read this tutorial, you should be able to impress even the most shrewd editor - well, as long as your pictures are good enough. But that's what the rest of this site is for! So keep reading, and get started on that project.

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